In years past, people in need of a new dentist would likely look to the yellow pages to get an idea of the dentists in their area and find a name to call. However, these days, phonebooks are largely obsolete, and most people in need of a dentist or another medical professional turn to the internet. This trend has significantly increased the importance of online marketing for dentists, both in terms of visibility and in terms of website quality.
Competing against other dentists in your area for prominent placement in internet search engines is a task that requires dedication and a clear strategy, as companies that do not rank highly are likely to not be found and therefore, are not likely to get many new patients. Few people look past the first few pages of results in Google or another search engine, and as such, it is important for offices that want to be found to make sure that they show up. Dental offices looking to rank well will either need to do significant research into how to effectively optimize their website to rank well, or entrust that task to a professional search engine optimization firm.
However, showing up highly in search engines is not the end of the story. Once a potential client finds your site, they are not likely to contact you if they don’t find a professional-looking, well-written site. As such, making sure that your site looks good, is easy to navigate, and contains high-quality, helpful content is of the utmost importance. Again, dental offices will likely either need to invest a decent amount of time into their site design and content creation, or turn these tasks over to a professional team.